Confidence! Stop saying I’m sorry by default.

Over-apologizing reduces strength.

How often do you use the word “I am sorry?” 

For many of us, it’s a default response that stems from an inner aversion to conflict. We have been taught or forced to be passive.

“We are socialized to believe that our acceptance from others is based on how polite and compliant we are,” — TheZoeReport

Overusing the word can:

  • Over-apologizing can undermine confidence. Constantly apologizing can portray you as lacking confidence or being overly submissive.
  • Dilution of genuine apologies. When “sorry” becomes frequent, heartfelt apologies might be overlooked.
  • Creating confusion. Too many “sorry”s can lead to misunderstandings, making others doubt your sincerity.

Try some alternative:

  1. “Thank you for your patience.” – Acknowledges patience without directly apologizing.
  2. “I appreciate your understanding.” – Focuses on the other person’s empathy.
  3. “I take responsibility.” – Directly owning up to a mistake.

Duck on a Pond — Focus on your External Strength; you will help heal your inner self and self-confidence.


This was inspired by this Fast Company post on “What to say instead of “I’m Sorry.”

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